My editor comprehensively explained our rebranding move in this blog post. Without repeating what he wrote, let’s dive straight away into the exciting highlights that grace our new home — Dignited. From the day we launched TechPost on 19th January 2013, it has been a thrilling and challenging journey. The journey feels so short yet its clearly been over a calendar year, literally quite a long time. The growth of the technology scene in Africa has been so fast-paced that, quantitatively, so much has happened in such a short time. From the beginning, our mantra has always been “to be the spotlight of African innovation” and that has guided us in writing the narrative of tech stories that never get to enjoy the mainstream media attention. At your disposal is a team of dedicated tech journalists and bloggers who spend several hours crunching the web for insights and what’s trending in the tech scope, visiting hubs that incubate new products to the market as well as communicating to the strategic industry leaders who opine in our analyses. On the other hand is the non-techie who wants to keep up with the Joneses, just to know more about the latest devices and the consumer side of technology. We’re delighted to produce more content for this category especially through gadget/product/service reviews.
About the logo
Go ahead. Take a peek at our logo, just once more. If you were keen enough, you would have noticed that the logo takes the form of a flashlight. And, our mantra is to be the spotlight of innovation. What a coincidence! The logo is very simple yet sophisticated, the characters have sharp edges and take a solid form. The ‘D’ is designed in blue and is inspired by an ancient Japanese art of folding paper —Origami — to come up with different forms. The sheer simplicity embodied in a paper is quickly turned into an intricate object with the art of Origami. In retrospect, the invention of paper was one of the greatest achievements of the medieval centuries; it helped document thoughts and hence act as a medium of communication. As Dignited, we seek to use the power of the internet to tell the beautiful stories happening in our backyards that would otherwise go unnoticed. The internet in this scenario is the paper (not to be with mistaken Facebook’s paper) and is open to all regardless of what quality of content is written. However, majority of what you get now is a kind of machine-gun barrage of tech news. It’s harder to find context. We bridge the disconnect and add our voice, backed by insight, to the stories bracing the tech scene.
New Features
The new layout presents a couple of features that we’re excited to let you know about. The first new feature is; Events, which lists and gives you details about the upcoming events and also past events. We take a rather concise approach to this by listing events that are relevant to the technology field. You will be to refer to previous events where need be. The second new feature is; Hubs, which includes majority of the incubation spaces, hubs and collaborative spaces operational in Africa today. The growing need for mentoring and incubating startups has become almost compulsory. The hubs’ feature acquaints that budding entrepreneur with the relevant information about the opportunities available all over the continent and how they can leverage them to their advantage. Sure, we have some surprise features for you. In a fortnight, they will be officially unveiled. (spoiler alert!) If the readership doesn’t exist, then there would be no point in burning midnight oil to type that hot story, analysis or review. The growing need and hunger for information from our dedicated community of readers has not only inspired us to keep writing and getting better by the day but has also helped us draw a direction for our content strategy and introduction of features that are helpful to them. Join us in the revolution of telling the African tech story through original and awesome writing and production of engaging content. Your contribution is very welcome and valuable. In conclusion, to borrow a quote from fallen BBC journalist, Komla Dumor, “until the lion learns how to write, the narrative will always glorify the hunter.” Therefore, the onus is unto us to narrate what is on ground and together we will elevate the tech-sphere in Africa to greater heights. Be sure to bump into a few stubborn bugs and some broken links, we apologise in advance, however, kindly report them to us through our contact page or even on our social media channels. We’re looking forward to your feedback about the redesign, leave a comment below. Do not hesitate to follow us on Twitter, Facebook and Google+
